About
About
Strategic PR & Communications Professional
I’m a public relations and communications professional with 6+ years of experience helping home, design, travel, consumer, and lifestyle brands tell stories that feel both culturally relevant and commercially impactful.
My background includes agency and freelance work, and I’ve led PR, media relations, content, and brand storytelling for both emerging and established brands.
I’m comfortable developing communications strategies and being in the day-to-day execution — developing pitch angles, leading product launch campaigns, building editor and creator relationships, coordinating partnerships, and securing meaningful coverage across consumer, lifestyle, design, and trade media.
I’m especially inspired by brands, spaces, and experiences that are thoughtfully designed and creatively driven. I love being part of the process of helping brands grow — especially in industries shaping how people live, travel, gather, and experience the world.
Industry Specialization
Home & Building Products
From kitchen and bath to architectural materials, I understand the unique challenges of B2B/B2C hybrid markets, long sales cycles, and the importance of both trade and consumer media.
Hospitality & Travel
Hotels, resorts, and destinations require nuanced storytelling that balances luxury positioning with authentic experiences. I've worked with properties ranging from boutique hotels to global resort brands.
Consumer Products & Lifestyle
Launching products in competitive consumer markets requires strategic media relations, influencer partnerships, and integrated campaigns that break through the noise.
Real Estate & Branded Residences
High-end real estate developments and branded residences need specialized PR that connects with affluent audiences through design, lifestyle, and investment angles.
Let's Work Together
Whether you're an agency looking for specialized support or a brand planning your next big launch, I'd love to hear about your goals.