Case Studies
Work
Case Study
Launching a Celebrity-Designed Homeware Collection
Client: Buster + Punch
Challenge
Kick off the launch of Buster + Punch's skull-themed homeware collection designed for a partnership with Travis Barker, securing media attention across lifestyle, design, and entertainment verticals.
Approach
- Leveraged Travis Barker's cultural relevance and Buster + Punch's design credibility to craft multiple pitch strategies
- Managed campaign messaging, PR boxes, and targeted outreach to high-profile writers, editors, influencers, interior designers, and celebrities
- Coordinated media kits and creative assets to support placements across design, lifestyle, and entertainment outlets
Results
50+
Top-tier features across lifestyle, design, and entertainment outlets
Millions
Of earned media impressions
Key Placements
Elle Decor, WWD, Dezeen, Alt Press, Apartment Therapy, Page Six, People, Input, and more
50+
Celebrities and influencers including Kris Jenner, Kourtney Kardashian, and Avril Lavigne
Media Coverage
Case Study
Turning a Brownstone Renovation Into a Media Story
Clients: Walker Zanger, Buster + Punch, and Kalco Lighting
Challenge
Transform a residential brownstone renovation into a compelling case study for 3 clients, attracting design media attention and solidifying future brand partnership opportunities.
Approach
- Secured partnerships for 3 home brands through a connection with renovators and content creators The Brownstone Boys
- Pitched the completed renovation of influencer Cynthia Andrew's home as an exclusive case study to top-tier design and lifestyle outlets
- Coordinated pitch materials, product logistics, content approval, and photography
Results
5.3M
Unique visitors/month — exclusive feature in New York Magazine's Curbed vertical
1.8M
YouTube subscribers — home tour video with Harper's Bazaar
800K+
Audience reach via social posts from @curbed, @simplycyn, @brownstoneboys, and @designhunting
Expertise Across Industries
Select past clients in home, hospitality, and lifestyle
