Experience
Capabilities
Strategic PR, content marketing, and communications expertise built through 6+ years managing high-profile accounts across home, hospitality, and consumer brands.
PR & Media Relations
Throughout my agency career, I've secured media coverage in top-tier consumer and trade publications by developing compelling pitches, building editorial relationships, and executing strategic media campaigns.
Experience Includes
- Press release development and distribution
- Targeted pitching to consumer, lifestyle, business, and trade publications
- Editorial relationship building and management
- Thought leadership placement and bylined articles
- Media kit creation and brand messaging materials
- Media monitoring and performance reporting
Notable Coverage
Architectural Digest, The New York Times, Food & Wine, Travel + Leisure, Good Housekeeping, Forbes, Business Insider, and additional top-tier outlets
Content & Brand Storytelling
I've managed content strategy and execution across multiple channels, from editorial calendars and blog development to influencer partnerships and paid campaigns.
Experience Includes
- Content strategy and editorial calendar development
- Blog writing and editing
- Case study development showcasing successful projects
- Bylines and native content
- Content repurposing across channels
- Influencer identification and partnership management
- Performance tracking and reporting
Strategic Communications Planning
I've contributed to strategic planning initiatives including building PR plans and communications strategies, product launch campaigns, and brand messaging frameworks that align with business objectives.
Experience Includes
- Annual and quarterly communications planning
- Content calendar development
- Product launch campaign strategy and messaging frameworks
- Brand positioning and competitive analysis
- Stakeholder communications plans
Trade Show & Event Support
I've managed PR and marketing initiatives for major industry events, coordinating everything from pre-show media outreach to on-site activation and post-event reporting.
Experience Includes
- Press kit and marketing content development
- Pre-show media outreach and appointment coordination
- Executive talking points and media briefs
- Brand activations and event planning
- On-site media and infuencer meetings
- Post-show recap reports including media traction and competitor analysis
Events Supported
Kitchen & Bath Industry Show (KBIS), International Contemporary Furniture Fair (ICFF), AIA Conference on Architecture & Design, International Builders' Show, and more.
Agency Experience
With 6+ years in full-service agency environments, I understand the demands of managing multiple client accounts, tight deadlines, and cross-functional collaboration.
Experience Includes
- Day-to-day account management and client communication
- Managing workflow across PR, creative, media, and stakeholder teams
- Campaign execution under tight timelines
- Client meetings, presentations and strategic recommendations
This experience makes me equally effective in agency settings, in-house brand roles, or as a contract resource during busy periods or team transitions.
Working Together
I'm open to contract projects, consulting engagements, or potential full-time opportunities.